Context
An alumni networking platform for universities worldwide
End Users
University alumni and administrators
Industry
Edtech (B2B2C, SaaS)
Who
CEO, Account Executives, Product Designers, Developers
Type of work
Product Strategy
UX Leadership
Design Implementation
UX Leadership
Design Implementation
The Challenge
Business was being challenged by low alumni engagement and lack of added value beyond use of LinkedIn
The Result
Clarified and aligned unique differentiating factor - formed a trusting closed community based on alumni connections
Addressed this need by clarifying differentiating factors with new user onboarding to improving platform stickiness - increasing alumni engagement by 3x
Identified multiple types of users with different functions and backgrounds
Created two interfaces: for administrative use, and for alumni use
Business was being challenged by low alumni engagement and lack of added value beyond use of LinkedIn
The Result
Clarified and aligned unique differentiating factor - formed a trusting closed community based on alumni connections
Addressed this need by clarifying differentiating factors with new user onboarding to improving platform stickiness - increasing alumni engagement by 3x
Identified multiple types of users with different functions and backgrounds
Created two interfaces: for administrative use, and for alumni use